Study: The link between new nicotine products and smoking

The increasing use of e-cigarettes, or other new nicotine products, has not led to more people taking up smoking. This is the result of the largest study to date examining the link between smoking and vejpning in several countries, with very different legislation.
"There are also indications that e-cigarettes directly inhibit cigarette sales, but we need more long-term data to confirm this relationship," said researchers from the UK's Queen Mary University in a press release.

Researchers at Queen Mary University wanted to find out whether the so-called 'gateway' theory - that the use of a nicotine product is likely to lead to an increase in cigarette use - is consistent with reality. To do this, they compared developments in different countries with very different legislation on alternative nicotine products. 

"We can clearly see that those countries that have more liberal legislation around products such as e-cigarettes and snus, have not gained more smokers as a result." Lion Shahab, a professor of behavioral science specializing in nicotine and addiction, told Medical Express.

Compared different countries

The study focused on countries that have historically followed each other in terms of smoking rates, but have applied very different regulatory frameworks to manage the sale of e-cigarettes and other alternative nicotine products. 

The UK and the US, where legislation has been more relaxed, were compared to Australia, where e-cigarettes have long been banned from purchase without a doctor's prescription. These three countries have, from a historical perspective, experienced a similar downward trend in smoking. Here, the study found that smoking in the UK and the US has declined significantly faster since e-cigarettes entered the market, while in Australia the decline has been much slower.

"This decrease is also true among young people and in socio-economically disadvantaged groups, with fewer people smoking in the US and UK compared to Australia," the researchers write.

Snus and Heat-not-burn

 In Japan, the sale of e-cigarettes containing nicotine is prohibited. However, tobacco giants such as Philip Morris and Japan Tobacco International have launched similar schemes such as heating tobacco instead of e-liquid. Heat-not-burn technology is similar to e-cigarettes and, according to both UK and US health authorities, is likely to have a lower harm profile than traditional cigarette smoking. Here, too, the researchers found some correlation between the increasing sales of heat-not-burn products, at the expense of cigarette sales. 

Sweden is also mentioned in the report, as sales of nicotine pouches and snus have been widespread while the proportion of smokers has fallen sharply. Today, the proportion of smokers in Sweden is close to five percent, the lowest in Europe, and continues to decline despite more young people using snus, e-cigarettes and nicotine pouches, the researchers note.

E-cigs do not lead to more smokers

The researchers say that the results of the study are convincing enough to dismiss the so-called "gateway" hypothesis. Previous studies, particularly among young people, have suggested that increased use of e-cigarettes, but also other nicotine products, among young people may lead to more people becoming smokers later in life. But this does not seem to be the case.

"The results of the study rather suggest that e-cigarettes, and other alternatives, have started to replace the more harmful cigarettes among those who buy nicotine products. At least for now. But this is a market that fluctuates rapidly as new technologies emerge. That's why it's important to follow up with more studies, spread over a longer period of time." says Lion Shahab to Medical Express.

Sources in this article:

Queen Mary University: E-cigarettes are not a gateway into smoking

Effects of reduced-risk nicotine-delivery products on smoking prevalence and cigarette sales: an observational study

E-cigarettes not a gateway to smoking, may even speed its decline, says new study

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