Among smokers trying to quit with the help of vejpning, as much as 55% were more likely to succeed if they also received help and advice on choosing flavors for their juices. This is according to research from London South Bank University. And more so if they also receive help and encouragement via personal messages.
The new study, conducted at London South Bank University (LSBU), compared 1,214 volunteers who tried to quit smoking using e-cigarettes. They found, across the board, that after three months a quarter had quit smoking completely and a further 13% had reduced their cigarette consumption by more than half.
Support and advice make a huge impact
Most importantly, the study showed that among participants who were helped to choose suitable flavors, products and also had supportive and encouraging messages sent to them - 55% were more likely to quit within three months compared to those who were left to their own devices.
- Smoking kills around 8 million people worldwide every year and even some of the most effective treatments have little effect on reducing the number of smokers. "With this treatment, 24.5% were smoke-free after three months," Lynne Dawkins, professor of nicotine and tobacco studies at LSBU, told The Guardian.
The fact that this figure was even higher with help and support is significant, she says.
- The simplicity of tailored support through flavor advice and supportive messages can have a huge impact on helping people live a smoke-free life," she continues.
Compared three groups in parallel
The research examined five different approaches on its participants: One test group received tailored advice on which product, nicotine strength or flavor to buy. Another received brief information about the risks of vejp compared to smoking, as well as support in the form of text messages. Some people received all of this, some received none, and some received some but not all.
Advice on product choice, nicotine strength or information on the harms of vejp compared to smoking did not lead to any improved quit rates. Instead, it was precisely the personalized flavour advice and supportive messages that made the biggest difference.
