But White House opposes new taste ban
The House of Representatives has passed a bill banning flavors in all e-cigarette products in the US. The proposal goes against Donald Trump's new law that bans flavors only in pre-filled tanks, leaving e-liquid sold separately untouched.
The bill also includes a ban on flavored cigarettes including menthol and higher taxes on e-cigarettes. According to several analysts, Donald Trump will veto the bill in the Senate, writes Market Watch magazine
According to proponents of the bill, a total ban on flavors would stop the use of e-cigarettes among young people. However, according to several analysts, the lack of flavors on the market would only lead to more smokers choosing cigarettes over e-cigarettes. Even among young people.
Risk of closing vejpshoppes
"Flavor bans do not protect American youth. It only leads to closed vejpshops and a huge black market" writes Vapor Technology Association, VTA in a press release.
The VTA is a lobbying group representing the vejp companies in the US, i.e. the 15,000 smaller vejp shops operating across the country.
This fall and winter, several U.S. cities and states have chosen to address e-cigarette use among youth with different types of bans on the products. According to the VTA, it is clear that this does not work. The reason is that it is not really the flavors that attract young people in the first place, but pure curiosity. This is an opinion supported by the authorities' own statistics, where young people mention curiosity and loved ones who use e-cigs, as the main causes.
"What we do know is that flavors are very important to adult e-cigarette users, who want to quit smoking. Flavors are also the basic income for the 15,000 vejpshoppers who sell them. This is about 150,000 jobs that could be lost", says the VTA in its press release
White House: Against modern research
The bill will now go to the Senate, where many observers suspect that Trump will veto it and actively block it.
"The proposal contains elements that go against modern research on harm reduction for smokers" writes The White House in a comment on the law. "It limits the availability of less harmful products for smokers on the market"
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