How do Swedes stay smoke-free? That's the question Vejpkollen asks in a series of reports on nicotine use in Sweden - a country that is becoming smoke-free.
Heated tobacco, such as in an IQOS, should no longer be allowed to taste anything other than tobacco. The government is now proposing this in a draft bill, following pressure from the EU.
Maria was a long-time party smoker who enjoyed a cigarette with her Friday night wine. Now she has swapped the cigarette for an IQOS. "For me it's finished smoking"