heat-not-burn-archive

Tobacco giant: "Cigarette sales decline most where alternatives are allowed"

The number of smokers switching to heated tobacco is increasing, with 33 million ex-smokers now using the best-known system, IQOS, produced by the tobacco company Phillip Morris. At the same time, cigarette sales are declining.

New legislative proposal: Flavour ban on heated tobacco

Heated tobacco, such as in an IQOS, should no longer be allowed to taste anything other than tobacco. The government is now proposing this in a draft bill, following pressure from the EU.

She traded party smoke for party vapour - "The big difference is the smell"

Maria was a long-time party smoker who enjoyed a cigarette with her Friday night wine. Now she has swapped the cigarette for an IQOS. "For me it's finished smoking"

Between the sledgehammer and the anvil - smokers, e-cigarettes and tobacco companies

Where do tobacco companies stand in the e-cigarette debate? Vejpkollen visited Philip Morris and met with PMI's Scientific Director Claude Guiron.