Smoke-free country archive

Harm reduction in the welfare state - Inside the head of a snuff general

With almost ten years in the snus industry, Patrik Strömer has a lot to do in a charged debate that has suddenly flared up. A 200-year-old cultural product has suddenly turned into tobacco harm reduction on the world stage. Vejpkollen takes...

Taping changed Ana's life - both personally and professionally.

Ana Georgieva Zlatkova was in her mid-10s, fresh out of a gruelling job in a meat factory, chain-smoking and generally feeling miserable. Today, cigarettes have been replaced by e-cigs and she runs the company "My...

From smoker to corporate gazelle in the 1TP8 world

Lidköping resident Michael Fredén has managed to combine a passion for business with his interest in vejpning - and now he has hit a home run.

Sound engineer, vejpare and aspiring smoke machine

Sound engineer and vejper Micke Thenor travels around the country behind the mixing desks of all kinds of artists. A life that involves late nights and stints as an effects creator: "A vejp is really the same as...

"I will never smoke again" - Stories from Sweden

How do Swedes stay smoke-free? That's the question Vejpkollen asks in a series of reports on nicotine use in Sweden - a country that is becoming smoke-free.

Amanda Seguel, nicotine pouches and e-cigs

Amanda, 25 - "I got rid of the really dangerous thing, smoking"

Story: She is 25 years old and has been using nicotine since her early teens. Amanda Seguel started as a smoker, but soon switched to vejping and nicotine pouches. "Right now I don't actually use...

Björn, 59, vejpare - 'I can breathe normally again'

"Hardly anyone smokes anymore. People like me, who maybe didn't care so much about their health, find other ways to get the nicotine. The young people on mopeds...

Nikita, 39, ex-smoker "The feeling is the key - not the nicotine"

"I have been smoke-free for over five years. I might have a cigarette at a party once in a while, but I know I won't start smoking again. It's not...

She traded party smoke for party vapour - "The big difference is the smell"

Maria was a long-time party smoker who enjoyed a cigarette with her Friday night wine. Now she has swapped the cigarette for an IQOS. "For me it's finished smoking"

Mirza, 46, vejpare: "The hardest part was finding the right flavour and feel"

He lit his first cigarette when he was 17. The last one when he was 41. Mirza Kadrovic is one of the many thousands of former smokers in Sweden who now use nicotine on ...

Went from cigarettes to smoke-free - "Quitting one thing at a time"

Bus driver Therese Johansson's journey away from smoking involved e-cigs, stressful bus journeys, a lot of itching and fruit-flavoured nicotine pouches. She is one of more than a million Swedes who use ...

Håkan, 48, ex-smoker: "It is very important that e-cigs are available everywhere cigarettes are"

Snuff and cigarettes have long been a natural part of Håkan Friedrich's life. Almost 40 years after his first puff, the cigarettes have been replaced by e-cigs and the snus by citrus-flavoured nicotine pouches.