Björn, 59, vejpare - 'I can breathe normally again'
"Hardly anyone smokes anymore. People like me, who maybe didn't care so much about their health, find other ways to get the nicotine. The young people on mopeds...
Category: Smoke-free country
Nikita, 39, ex-smoker "The feeling is the key - not the nicotine"
"I have been smoke-free for over five years. I might have a cigarette at a party once in a while, but I know I won't start smoking again. It's not...
She traded party smoke for party vapour - "The big difference is the smell"
Maria was a long-time party smoker who enjoyed a cigarette with her Friday night wine. Now she has swapped the cigarette for an IQOS. "For me it's finished smoking"
Mirza, 46, vejpare: "The hardest part was finding the right flavour and feel"
He lit his first cigarette when he was 17. The last one when he was 41. Mirza Kadrovic is one of the many thousands of former smokers in Sweden who now use nicotine on ...
Went from cigarettes to smoke-free - "Quitting one thing at a time"
Bus driver Therese Johansson's journey away from smoking involved e-cigs, stressful bus journeys, a lot of itching and fruit-flavoured nicotine pouches. She is one of more than a million Swedes who use ...
Håkan, 48, ex-smoker: "It is very important that e-cigs are available everywhere cigarettes are"
Snuff and cigarettes have long been a natural part of Håkan Friedrich's life. Almost 40 years after his first puff, the cigarettes have been replaced by e-cigs and the snus by citrus-flavoured nicotine pouches.
Kent, 51, snus user: "I can do without cigarettes - but not snus"
"I can have a puff now and then if I want, but I can go without cigarettes for months. But the snus - I never want to be without it" Kent Andreasson is one of...
He makes tobacco flavours - from pears and cinnamon
Propylene glycol, glycerine and various flavour essences offer a myriad of combinations and possibilities. In Light Your Fire's juice lab, they've gone the extra mile and found, among other things, that they need...
