Snus remains the most widely used nicotine product in Norway. At the same time, interest in vejpning is increasing, especially among young women. This is according to a recent report from Statistics Norway.
In the industrial city that electrified the country, former snuffers and smokers are switching to the battery-powered vapour. Mathias Norman steers the ship in Västerås' now only vejpshop. And where it should feel familiar to step in.
Smoking in Sweden is at record low levels. At the same time, the proportion of people using smokeless nicotine products is increasing. This is shown by new statistics from the Public Health Agency of Sweden on Swedes' lifestyles.
Several of the leading Chinese vejp companies are now researching chemicals as substitutes for nicotine, known as nicotine analogues. The aim is to potentially use them in e-cigarettes in the future.
In the shadow of tightening nicotine legislation and equally fierce market competition, the nicotine analogue 'Metatine' is now starting to appear on US shelves. Something that worries the authorities. And the tobacco companies.
