I industristaden som elektrifierade landet skiftar före detta snusare och rökare till den batteridrivna ångan. Mathias Norman styr skutan i Västerås numera enda vejpshop. Och där det ska kännas familjärt att kliva in.
Smoking in Sweden is at record low levels. At the same time, the proportion of people using smokeless nicotine products is increasing. This is shown by new statistics from the Public Health Agency of Sweden on Swedes' lifestyles.
Omar has travelled from Lebanon to Mark municipality to become something of a quit-smoking guru in Kinna. Not only does he sell vejp products in his shop in the small municipality, but he also makes plans for his customers, guiding them to the right products and reducing their monthly nicotine intake.
Several of the leading Chinese vejp companies are now researching chemicals as substitutes for nicotine, known as nicotine analogues. The aim is to potentially use them in e-cigarettes in the future.
In the shadow of tightening nicotine legislation and equally fierce market competition, the nicotine analogue 'Metatine' is now starting to appear on US shelves. Something that worries the authorities. And the tobacco companies.
